A Step by Step Approach to Developing
and Maintaining an Alumni Program
STEP THREE - Develop an "Alumni Packet"
1) Introductory Letter
- Helps define your Alumni Program goals
- Suggestion: Focus large 'alumni search' efforts around some
activity like a 75th Anniversary, Outdoor Ed Staff Reunion, etc.
- Demonstrates some thought and commitment to developing an Alumni Program
- Simplifies instructions for staff (and it could be anyone at camp) on what
they need to do if they meet an alumnus/ae. Just tell them to grab an Alumni
Packet for him/her and get some minimal information (address and association
with camp) if he/she doesn't want to complete the card right then.
- Also to be used for initial mailing contacts to alumni and phone call
- Can be posted on web site
2) Alumni Card or Profile Form (paper or online)
- explains what your Alumni Program is all about: goals, events, etc.
- includes instructions on returning alumni information (or filling out an online form)
3) Current Camp Information
- consider prestamped postcard on which information can be filled out and
dropped in the mail
- (can also post a supply of these cards with a poster in your camp public
areas - lodge, dining hall, etc.)
- also consider a page-long form with a pre-stamped, pre-addressed
- also consider a web-based form which could be completed and submitted
- most recent camp brochure
- most recent camp/alumni newsletter, if any
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